The coincidence in time between the advertising campaigns that the advertiser carry out in different media (TV, Radio, Internet,…) can lead to high correlations between the investments in these media.
Category Archives: News
Is Data Analytics The Key Tool for the recovery of Twitter as business model and advertising platform? Seguir Leyendo
The fight against crime is increasingly achieved through present technological advances. Proof of this is the study and actual application of Big Data and Analytics, currently underway in California’s Los Angeles Police Department (LAPD). Research Starting Point To this end, … Seguir Leyendo
The use of Data Analytics in the London Public Transport optimization Seguir Leyendo
When we start a new project, it is essential that we take advantage of all the tools that are at our disposal. We should never fail to recognize the value of using open-source free software tools, which often are as … Seguir Leyendo
In Conento we have developed mathematical models to help us fully understand the behavior and dynamics of the market across all sectors. Because of the current economic situation that Spain is facing now (already fallen back into recession, levels of … Seguir Leyendo